Monday, March 21, 2011

A+ logo design

Many times a client will want us to cram a bunch of stuff into a logo. If too much is going on in a logo, it hurts legibility and confuses the message. This new logo for the National Park Foundation, designer unknown, manages to incorporate a mountain peak, a trail or river within a ranger's hat in an elegant and clever manner. The word "Foundation" is set in bold, probably so people don't confuse it with the National Park Service. The NPS administer the nation's parks while the NPF is the charitable partner of the NPS.